This September at NRF Europe, discover the House of Innovation, a dedicated space spotlighting 16 high-impact startups selected for their proven results and real-world applications. It’s where retailers meet what’s actually working.
NRF 2025: Retail's Big Show Europe

 

Where Innovation Gets Real

 

The House of Innovation isn’t speculation, it’s execution. Every startup here has traction, partnerships, and tech that’s already transforming retail’s bottom line.

At the House of Innovation, we’re showcasing 16 startup technologies that are already delivering results for retailers across Europe and beyond. No fluff, just tested solutions driving real impact in areas like:

  • Retail Media
  • Operational AI
  • In-Store Intelligence
  • Reverse Logistics
  • Pricing, Forecasting & Automation

Every company has been vetted for traction, credibility, and measurable outcomes. These are the tools leading retailers are already deploying to cut costs, increase margins, and enhance customer experience. This is not a pitch stage. It’s a high-touch space designed for real conversations, strategic matchmaking, and smart partnerships. Whether you're optimizing store operations or future-proofing your CX, you’ll find solutions worth your time.

TOURS

House of Innovation Tour @ NRF Europe

  • Monday, Sept 16 – 11:00 AM
  • Tuesday, Sept 17 – 11:00 AM

Retail Innovation Walking Tour in Paris

  • Wednesday, Sept 17 – 2 PM

CONNECT

Private Apéritif: Retail Founders + Decision Makers

  • Wednesday, Sept 17 – 6:30 PM

Evening Space is limited. Retailers and invited guests only.

Request your invite at : [email protected]  

 

ONE ON ONES

Interested in a 1:1 with a startup?

Let us know your focus areas and we’ll match you with a startup solving that exact problem.

Where retail's future comes to life

In the heart of Milan, the House of Innovation is a dynamic showcase of the technologies redefining retail. More than a showroom, it’s a global stage where retailers and startups collide to solve real-world challenges through immersive demos, curated tours, and high-level roundtables.
Powered by Retail Hub’s 20+ years of expertise, we connect visionary brands with game-changing startups to spark partnerships, test solutions, and drive measurable impact.
Visit the House of Innovation
Built for retail. backed by results

Discover the Startup

Come explore the 16 startups.
Expo Tours
Retail’s Big Show Europe Awards